Privacy Policy

Effective Date: 06/01/2025

At ProAttitudes, LLC, we value your trust. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use Better Bite Buddy™ (“BBB”), our mobile AI-powered coaching assistant designed to help users track food intake, emotional eating triggers, and energy levels to build long-term healthy habits.

This policy applies to Better Bite Buddy™, including all associated web properties (e.g., info.proattitudes.com/better-bite-buddy™), the mobile app, and related services offered by ProAttitudes, LLC (“we,” “our,” or “us”).

1. Health Privacy

Some of the information collected through BBB may relate to your health (e.g., eating patterns, mood, activity, or medication use). In limited cases, this may be classified as Protected Health Information (PHI) and governed by HIPAA.

While BBB is not a medical device or provider, we take your privacy seriously and use safeguards consistent with HIPAA, even when not legally required. Please consult a licensed healthcare provider before making any medical or dietary decisions.

2. What Data We Collect

a. Information You Provide:

Name, email address, age range, general location (optional)

Food logs, hunger/fullness cues, mood check-ins

Health goals, journal entries

Assessment responses and milestone progress

Feedback submitted within the app

b. Information Collected Automatically:

IP address, device type

Usage data (e.g., log frequency, feature use)

Cookies and tracking (on web-based portals only)

c. Third-Party Integrations:

If you link services like Apple Health or Fitbit, we may receive data from them — you control what is shared.

3. How We Collect Data

When you manually log meals or complete habit check-ins

Through analytics tools (e.g., Google Analytics, Mixpanel)

From third-party platforms only if you connect and allow access

4. Why We Use Your Data

We use your data to:

Provide personalized AI-powered recommendations

Help track progress toward your goals

Offer behavior-based insights

Celebrate milestones and streaks

Send encouragement, badges, or updates

Improve the BBB experience through usage trends

5. How We Share Your Data

We never sell your data.

We may share your data:

With service providers (e.g., hosting, analytics, OpenAI, Pickaxe, Go High Level) strictly for app operation

With coaches or healthcare professionals only if you connect your account

With trusted partners in de-identified, aggregate form only

If legally required (e.g., court orders or user safety issues)

6. Data Retention

We retain your data while your account is active or as needed to provide services. You may request deletion at any time via [email protected].

Inactive accounts may be deleted after 24 months, with prior email notice.

7. Your Rights

Depending on your country or state, you may:

Request a copy of your data (Access)

Correct inaccurate info (Correction)

Delete your data (Deletion)

Receive your data in a readable format (Portability)

Limit how we process your data (Objection/Restriction)

Use in-app settings or contact [email protected] to exercise your rights.

8. GDPR, CCPA, and HIPAA Compliance

BBB is designed with privacy by design and complies with major regulations:

GDPR (EU): Request data deletion/export or withdraw consent anytime

CCPA (California): No selling of data; request access or deletion

HIPAA (if applicable): If part of a treatment plan, provider's Notice of Privacy applies

9. Cookies and Analytics

Cookies may be used on web pages to:

Track sessions

Understand usage

Improve features

You may disable cookies in your browser. The app itself doesn’t use cookies but may use anonymous tracking for bug fixes.

10. Security

We implement technical and administrative safeguards, including:

Data encryption

Secure APIs

Access controls

No system is 100% secure. Please use a strong password and do not share your account.

11. Children’s Privacy

BBB is not intended for children under 13. If you believe a child has submitted personal data, please contact us at [email protected] so we can delete it.

12. International Users

BBB is hosted in the United States. By using the service from outside the U.S., you consent to data transfer and U.S. laws.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by the “Effective Date” and announced via app or email if significant.

14. Contact Us

For questions, data requests, or feedback, contact:

ProAttitudes, LLC
Attn: Privacy Officer
Huntington, NY
📧 [email protected]